In order to truly understand what Google ranking is, you have to look at it in it’s most simple form. A ranking is a statistical relationship between a set of objects like for example, a website and the number of incoming links from other websites. The more links a website receives, the higher its rankings will be. This is the basics of how Google works.
In addition to the basic algorithm used by Google in order to rank pages, they also use a quality score that takes into account a number of different factors such as the amount of text on the web pages, any incoming links, any ads or any interactive elements like buttons or forms on the web pages and last but not least the last page the user comes to when they visit the site. This last point is where many webmasters have problems. It is believed by many to be the biggest factor because Google uses the number of views the page was viewed on a daily basis as one of their main factors in their rankings. However, this is only a small percentage of the formula, and Google has proven lately that they do in fact use the “last viewed page” feature as part of their formula.
As mentioned above, keyword research plays a very important role when it comes to search engine rankings. Keyword research can give you a good idea of what your competitors are doing in terms of keyword usage in their web pages. By conducting keyword research yourself you can tailor your web pages to not only match the current trends, but to also use keywords that your competitors are already using in order to get the best possible ranking for your specific keyword phrase.